September 2025

AI music sounds tempting, but harbours legal risks. We show you the 7 biggest misconceptions and how you can rely on legally compliant alternatives with sonicsense.

Find out how gym operators can increase their turnover by up to 33% using scientifically proven methods. These 6 tried-and-tested strategies - from GEMA-free music to video entertainment - ensure longer training times, more additional sales and fewer cancellations. Including ROI measurement and legally compliant implementation.

The right music increases the length of stay at your stall, boosts the buying mood and turns an ordinary Christmas market stall into a magnet. At the same time, GEMA fees, tariffs and technology cause uncertainty for many operators. This guide brings together everything you need to know about music at the Christmas market: the legal situation, costs, GEMA-free alternatives, the appropriate sound system for each stall type and concrete playlist recommendations.

How fitness studios benefit from retail best practices in their customer approach: From first impressions to omnichannel to GEMA-free music - this is how gyms increase atmosphere, loyalty and sales.

Competition in the fitness industry is growing - over 9 million Germans already train in a gym. Attracting new members is becoming increasingly difficult and expensive. But the most successful campaigns cost little and rely on creativity rather than a large advertising budget. In this article, we show you 10 proven strategies that gyms can use to raise their profile, inspire members and generate genuine recommendations.