sonicEASY & sonicPRO: Simple installation, big impact – the technical side of your music solution

This post shows how easy it is to get started with sonicEASY, what sonicPRO achieves for larger structures, and why you practically no longer have to worry about maintenance, outages and support yourself.

SonicEASY: Sound in wenigen Minuten einsatzbereit

The greatest resistance to professional sound reinforcement is often not the price, but the feared installation work. This is precisely where sonicEASY comes in: the streaming solution is designed to run without an electrician, without cable ducts and without a long setup time. You select the appropriate area, book online, and the stream is available immediately.

Wireless flexibility with SONOS

In retail, Sonos Wi-Fi audio hardware has established itself as a particularly popular solution – and for good reason. The speakers can be placed at practically any power outlet in the store without the need for cabling, set up via an app and repositioned at any time if required, such as when the shop floor changes or a new product display needs more space. sonicEASY integrates seamlessly into Sonos systems, allowing you to benefit from the sound quality and flexibility of this hardware without having to miss out on the legally compliant, editorially curated music from sonicsense.

The streaming receiver: Plug-and-play for any retail space

Anyone relying instead on an existing sound system or classic active speakers can, at sonicEASY purchase an additional dedicated streaming receiver. This receives the internet stream directly and forwards it reliably to your sound system – set up in a few minutes, completely without IT knowledge. The underlying hardware comes from Streamit, one of the leading European specialists for professional streaming players. The Lisa Ultimate model is used, which has proven itself in continuous commercial use for years.

SonicPRO: Die Flaggschiff-Lösung für komplexe Standorte und Ketten

As soon as a location comprises multiple areas, floors or zones – such as sales floor, fitting rooms, window display area and stockroom – or as soon as multiple branches need to sound consistent, sonicPRO to the obvious solution. The system can play out an almost unlimited number of parallel audio channels and control them individually. Each zone receives its own matching sound programme, while control remains centrally in one place.

Your own radio station: Individual music programming for your brand

For businesses looking to further sharpen their acoustic identity, sonicsense goes beyond channel selection from the existing repertoire. Upon request, our music editorial team will develop a completely bespoke programme tailored specifically to your brand – and continuously curate it, rather than putting it together once and leaving it to run on its own.

Such a corporate channel can include its own jingles and announcements, such as references to current promotions or seasonal offers. Anyone wanting to give their brand a completely unique, recognisable voice can even hire an individual voice actor or voice actress. This turns mere background music into an independent brand component that is audibly distinct from any competitor. How purposefully In-store audio marketing to boost sales can, our detailed article on research findings and practical implementation strategies demonstrates.

Maximum reliability: Self-monitoring technology

Nothing ruins the atmosphere of a shop quite like sudden silence. That is why all sonicsense devices monitor themselves independently during operation. If a player loses its connection to the server, or if a program update fails to happen – for example, because the local internet connection has dropped – our technical control centre receives an automatic notification immediately. In many cases, our team is informed even before your own staff have even noticed the fault. Neither you nor your employees have to worry about this monitoring yourselves; we take care of it entirely in the background.
What ensures a relaxed atmosphere in retail is business-critical in industry; there, platforms such as Eschbach complex production processes through intelligent networking.

Support that is really there

Should a question or problem arise despite all precautions, you can reach our technical support at any time at support@sonicsense.de. A proven ticketing system ensures that every request automatically lands with the right specialist instead of disappearing into a general inbox. This significantly reduces response times and ensures you receive a prompt, expert answer – regardless of whether it is a technical fault or a content-related question about your music programme.

Free device replacement included

Since the sonicsense hardware is provided free of charge for the entire duration of the contract, we also assume responsibility for its condition. In the event of a technical defect, we will arrange for the immediate replacement of the affected device. Unless the failure is due to gross negligence on the customer's part, this replacement is entirely free of charge. You therefore do not need to worry about spare parts or repair costs – keeping your music playing remains our concern, not your budget line.

From the first note to ongoing operation: with sonicEASY and sonicPRO, you get not just the right music, but a system that works reliably in the background – installed in minutes, monitored in real time and supported by a team that is available when you need them.

Frequently asked questions

How long does the installation of sonicEASY actually take?

As a rule, you are up and running within a few minutes to a few hours. If you rely on wireless SONOS speakers, any cabling is eliminated; if you use the optional streaming receiver with an existing system, this is also connected and ready for use in a short time – completely without an electrician or IT expertise.

Do I have to choose SONOS hardware for sonicEASY, or does it also work with existing speakers?

Both are possible. SONOS speakers are particularly popular in retail because of their wireless, flexible installation, but sonicEASY can just as easily be connected to your existing sound system or traditional active speakers via the streaming receiver.

From what point onwards is it worth switching from sonicEASY to sonicPRO?

As soon as you require several separate music zones – such as different areas, floors or multiple branches with a consistent sound identity – sonicPRO offers the necessary central control. Switching is straightforward at any time, without data loss or interruption to your ongoing music supply.

Is an individual radio programme with your own presenter only possible for large companies?

No, a corporate channel with its own jingles or announcements can generally be implemented for any business size. A dedicated voice actor is an additional option for brands that want to further individualise their acoustic identity. Simply get in touch with us for a suitable concept.

What happens precisely when a device on my premises loses connection?

Our systems automatically report dropped connections or missing updates to our technical control centre. Frequently, our team is informed of this before it is even noticed on site. We then deal with the cause directly, without you needing to take any action yourself.

How much will the replacement cost me if a device is faulty?

As the hardware is provided free of charge for the duration of the contract, replacement in the event of a technical defect is also free of charge for you – provided the damage is not due to gross negligence. Our support will coordinate the replacement promptly so that your sound system is up and running again as quickly as possible. By the way, the obligation for legally compliant music licensing applies to all business owners – anyone who wants to know more about Music for sports clubs and GEMA requirements wants to find out can find all the important information on tariffs and flat-rate contracts in our FAQ guide.