In the fitness and health industry, two strong companies are joining forces in the entertainment sector. airtango and sonicsense expand their market position with over 2,000 customers in the DACH region together.
Although the two companies previously acted as competitors with similar product portfolios, they are now aiming for a comprehensive partnership that goes beyond the provision of a standardised product. They will focus on their respective core competences and offer their existing and new customers the combination of airtango Video and sonicsense Music in future.
Presence at trade fairs and events in the fitness industry
In addition, sonicsense will contribute a large pool of content from the travel and nature sectors to the partnership. In future, the two companies will appear together at trade fairs and industry events. For the first time, studio operators will be able to experience a product that fully covers the requirements of a high-quality entertainment system in the areas of video and music.
"airtango has become the market leader in the DACH region in recent years. With sonicsense, we have found our perfect counterpart in the music sector, with whom we want to set new standards in terms of quality and variety."
Marcus Schlosser, Managing Director of airtango Instore TV
The co-operation also includes the exclusive marketing of the joint advertising inventory of the two partners via the airtango subsidiary airtango media GmbH.
"From the very beginning, our discussions were characterised by a strong sense of partnership and the mutual conviction that together we can create great added value for our customers. Together, we are very much looking forward to realising our strategic partnership."
Michel Sturiale, Managing Director of audiofactory GmbH
