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Dumbbells in the gym

Gym music that works: The ultimate guide for your gym

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The atmosphere of a fitness studio is a decisive factor in its business success. While many operators still rely on random playlist selection, successful gyms are already using scientifically sound in-store communication to measurably increase their sales. Research shows that the right audio strategies can increase member loyalty by up to 33 % and significantly increase the willingness to pay for premium services.

Gym music that works: The ultimate guide for your gym Weiterlesen »

Yoga music: The guide for the perfect atmosphere in the studio

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The most important points in brief Using music in a targeted way: Adapt the choice of music to the respective yoga style and the phases of your yoga class - from warming up to deep relaxation. Favour instrumental music: Singing can disturb the practitioner's concentration. Therefore, prioritise instrumental pieces, mantras or nature sounds. Create legal certainty: Private streaming services such as Spotify are

Yoga music: The guide for the perfect atmosphere in the studio Weiterlesen »

hairdresser's shop

The perfect music for your hairdressing salon

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The most important thing in a nutshell Atmosphere creates customer loyalty: The right music influences the mood, extends the perceived length of stay and strengthens the image of your salon. Legal certainty is a must: Private streaming services (such as Spotify) or radio are illegal for commercial use in the salon and can lead to high additional payments. GEMA fees are avoidable: Professional providers enable the use of

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GEMA-free music in business: What you need to know

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The most important facts in brief Definition: GEMA-free music is music whose authors (composers, lyricists) are not members of GEMA or an international partner organisation. Advantages for companies: You can reduce your GEMA fees by up to 100 % and get full cost control with high musical quality. Important proof: For commercial use, you always need a certificate that confirms the

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The truth about well-known GEMA-free music: More than just lift sound

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The most important facts in brief Definition: GEMA-free music does not mean free of charge, but that the licence fees are paid directly to the authors without going through GEMA. Well-known works: This includes public domain classics by composers such as Mozart or Beethoven whose copyright has expired. Modern alternatives: Professional production music covers all modern genres from pop to lounge and is free of charge.

The truth about well-known GEMA-free music: More than just lift sound Weiterlesen »

Music at the bratwurst stand - the perfect sound system for your Christmas market stand

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It's October, and as the first autumn leaves fall, the hot phase begins for stall operators: preparing for the Christmas market season. Anyone who runs a bratwurst stand knows that it's more than just the smell of grilled sausages that attracts customers. The right atmosphere makes all the difference - and this is where music comes into play. Just imagine: Your

Music at the bratwurst stand - the perfect sound system for your Christmas market stand Weiterlesen »

Music at the mulled wine stand: How to guarantee atmospheric sound at your stand

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Steaming mulled wine, the scent of roasted almonds and festive sounds in the air: music is as much a part of the atmosphere of a mulled wine stand as cinnamon is to punch. But while the right background music attracts guests and increases dwell time, GEMA fees, technical requirements and legal framework conditions can make some stand operators sweat. This comprehensive guide will tell you everything you need to know about

Music at the mulled wine stand: How to guarantee atmospheric sound at your stand Weiterlesen »